Strategic Use of Images in Search Engine Optimization

No Comments

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
No Comments
  1. Pingback: website

  2. Pingback: Houston Alopecia Treatment Center

  3. Pingback: best pizza melbourne cbd

  4. Pingback: Digital Marketing Agency in Canada

  5. Pingback: In Vivo pharmacology

  6. Pingback: GVK BIO

  7. Pingback: Fortnite aktualizacje

  8. Pingback: gvk bio

  9. Pingback: gvk biosciences

  10. Pingback: GVK bio sciences private limited

  11. Pingback: International Removers

  12. Pingback: Flint

  13. Pingback: WhatsApp

  14. Pingback: 證件借款

  15. Pingback: Klicken Sie auf die folgende Website-Seite

  16. Pingback: Teen Chat Rooms

  17. Pingback: Advertising Agency in Canada

  18. Pingback: child porn

  19. Pingback: vanilla gift card check

  20. Pingback:

  21. Pingback: Free UK Chat

  22. Pingback:

  23. Pingback: 토토사이트

  24. Pingback: top kiwi casino sites

  25. Pingback: cheap online viagra

  26. Pingback: Predrag Timotić

  27. Pingback: copy trading crypto

  28. Pingback: AI driven SEO

  29. Pingback: in vitro DMPK assay development services

  30. Pingback: flash drive repair

  31. Pingback: carpet cleaning prices cuffley

  32. Pingback: freemoviesz

  33. Pingback:

  34. Pingback: beasiswa ptn

  35. Pingback: sscn bkn fb

  36. Pingback: political_iq

  37. Pingback: iq eng

  38. Pingback: pengumuman cpns guru

  39. Pingback: كلية التربية للعلوم الانسانية ديالى

  40. Pingback: Dokter gigi jakarta barat

  41. Pingback: click

  42. Pingback: Event Organizers in Hyderabad

  43. Pingback: casinos

  44. Pingback: Aksesori Judi Online

  45. Pingback:

  46. Pingback: jogos friv

  47. Pingback: DMPK

  48. Pingback: gvk biosciences

  49. Pingback: GVK BIO

  50. Pingback: the future of bitcoin

  51. Pingback:


Leave a Comment