Search engine optimization near me or SEO is arguably the most essential way to drive targeted traffic to your website because it leads to improved search engine placement. Optimizing the benefits of a well-designed web site will result in much more traffic coming to the website thereby generating income for the company publishing the website. With this fact in mind however, optimizing your website might cost you thousands of dollars if you are not skilled in this area. Good search engine optimization that leads to improved search engine placement will, on the other hand, bring you a much higher return on the investment of either time or money you put into it.
My goal in this article is to give you the basics of Search engine optimization near me so that you can understand it and incorporate it to help you accomplish your task. This will help you to improve your relevancy and search engines rankings for the best results possible through proven search engine optimization techniques.
First is important to remember that search engines are machines and read words they don’t see images or pictures. The most common mistakes form search engine optimization standpoint is:
** Making a website totally in Flash(TM)
** Images without alt tags
** Minimal or nonexistent meta title or title tag
Where do we start?
Why is search engine optimization (SEO) so important? Search engine optimization near me is important because this will make your website relevant to your keywords during the search engine ranking process and will lead to improved search engine ranking. This is the reason why some businesses hire an SEO company to do this task.
You can get information on low cost related services anywhere on the internet. However, few are really showing you how to work out an inexpensive plan for improved search engine placement. Some companies will even use antiquated techniques that may slow the process down. Good search engine optimization should help you to start improving the search engine ranking of your website and start driving traffic it in a matter of days or weeks with expensive processes.
Search engine optimization begins optimally on your website, as you plan and build it. If it was not done at first you are not too late, you can do it after you have it built and go back and revise it to improve the exposure to the search engines and still lead to improved search engine placement. It consists of the following elements referred to as “onsite optimization”.
** Keyword Research – choosing the primary and secondary keywords you will use on your website or webpage
** Implementing the keywords naturally into important elements in the website header and body.
Let’s start first with keyword research. Why is keyword research important? The keyword research helps us to find the keywords that connect us with our targeted audience. They are the words that we want to use on our website in a variety of ways to build relevancy on our webpage so when search engines find our website and view / crawl our pages, they will then index us for those keywords. Once that happens, then when those keywords are typed into the Search engine optimization near me for potential customers, the search engine will then display our site in the search results, which is how they tie us to our targeted audience.
Ideally you will use a reverse search tool that will enable you to type in words you think are keywords people would search for and which will tell you the number of times those keywords were searched for over a given period of time. Depending on the tool you are using and the databases and the search engines they have access to for their search results you will get different numbers in your reverse search results. Your search engine optimization professional will know and have access to these tools and which ones are appropriate for specific uses. These tools can significantly speed up the process of onsite optimization lead to quicker improved search engine placement.
The keywords meta tag is a holdover from early methods of search engine optimization, but because it was abused by website developers, it is seldom use by search engines. We still use the keywords Meta tag, but most search engines ignore it due to those previous abuses. Some search engines may still evaluate it and you never know when search engines may start to use it again. The Keywords Meta tag is simply a list of up to 12 keyword phrases separated by commas.